SÃO PAULO’S CRAZY ART PROJECT
Call Parade, 100 artists matched with 100 phone booths: an ambitious public art project dreamed up by the Brazilian telecommunications firm Vivo that’s currently taking over the streets of São Paulo. The goal of the public art project is to transform the booths from a vandalism target into something that people will respect and want to interact with. The booth’s hoods have been converted into disco balls, lady bugs, brains, and what look like Fabergé eggs.
The exhibition has proven to be extremely popular. The Brazilian photographer Mariane Borgomani was amazed by this project as well and she said that, “It was a great surprise to see that these phone booths have been there for more than three months, and they’re still intact”.